Once again IKEA turned Black Friday into Green Friday.
By encouraging customers to sell back their old furniture to IKEA. A global initiative called IKEA cirkulär supported by a green global campaign. To kick things of, IKEA celebrated the art of pre-loving, by selling selected iconic IKEA design classics at original prices.
cirkulär casevideo
ikea vintage hype
For the Vintage Sale, there were a total of 76 vintage furniture pieces, all of which have been discontinued.
Among the furniture, you could find the extremely hyped STOCKHOLM, the NATURA chair designed by Karin Mobring, the SINNERLIG sofa designed by Ilse Crawford, the JO chair designed by Gillis Lundgren from the 1960s, and the VILBERT chair designed by Verner Panton.
LIVE EVENT
During the Green Friday Vintage Sale, IKEA invited host Mads Steffensen and trend expert Uffe Buchard to a vintage talk in IKEA Gentofte. Here, they discussed how the furniture came to be, about the designers behind them, and how IKEA rediscovered these rare pieces.
