As a creative agency, Marketsquare wanted to recruit the best creatives.
But they’re hard to reach.
This is why Marketsquare created a digital platform where you can find all the photoshop mockups that Danish creatives have been dreaming of. Free and accessible to everyone. But when the creatives download a mockup and open
the file in photoshop, they are met with a recruitment campaign.
psd campaign
when the creatives download a mockup and open the file in photoshop, they are met with a recruitment campaign. And the sender changes from Mockupsquare to Marketsquare.
A digital Trojan horse that turns a photoshop file into a free advertising space.
did it work out?
With over 12000 individual visitors and 11000 downloads, everything indicates that we reached almost the entire target audience within a month. Without spending a single penny on media.
The campaign went live on January 1, 2023, and the first application landed in the talent@marketsquare.dk inbox within an hour. Since then, the agency have had 19 coffee meetings with potential new colleagues. And hired 5 new creatives.